Relic Signs: Pink Motel (1957) – Cherokee, North Carolina

Pink Motel (1957). 1306 Tsali Boulevard, Cherokee, North Carolina.

Nothing makes a night better than pink.

This sign in Cherokee, North Carolina, debuted at the Pink Motel’s opening in 1957. And if you’re wondering about the origin of the name, a newspaper report from the time helpfully explained:

If you are a motel operator, supplying your own linen, name-tagged and all, you will often get back from the laundry the linen of some other operator. So, if you have pink bed sheets and towels, how’s anyone but a colorblind person going to get your linens mixed-up with that of white-linen folks?

So, that’s how the name “Pink Motel” started. It was only logical to carry the pink idea still further until it was “done up pink.” The outside of the Pink Motel is painted pink. The walls, furniture, vertical venetian blinds, the bathroom tile, the furnishings…even the soap…are all pink.1

References

  1. “20-Unit Pink Motel At Cherokee Is Original Color Scheme Idea”. Asheville Citizen-Times (Asheville, North Carolina), July 14, 1957, p. B11. ↩︎