Postcards from the South: Lucas Theatre Supply Company – Atlanta

Postcard view of Lucas Theatre Supply Co. Inc. in former Miller-Brady Feed & Sale Stables (1889), Atlanta.

This postcard depicts the Lucas Theatre Supply Company in Atlanta, housed in the former Miller-Brady Feed & Sale Stables, designed by G.L. Norrman and completed in 1890.

The following promotional copy is printed on the back:

“PICK THIS UP!”
(Things You Should Know)

That we are the South’s largest, oldest and most progressive exclusive Theatre Supply House.

That we have established a National Reputation for quick service, individual attention and courteous treatment.

That we carry a tremendous stock, embracing all make machines as well as the thousands of minor theatre accessories.

That we will appreciate the opportunity and pleasure of serving you.

Published by L.H. Forster of 209 Rhodes Building in Atlanta, the card was postmarked in Atlanta in 1917 and addressed to the Idle Hour Theater in Marion, South Carolina.