A.S. Beck (1936) – New York

A.S. Beck (1936). 128 W. 34th Street, New York.
A.S. Beck (1936). 128 W. 34th Street, New York.1

Is it a relic sign or a fine example of Art Deco architecture? The answer is both.

I admired this charming old storefront for years on my walks to and from Moynihan Train Hall, but for some reason, I only recently thought to take a picture of it.

It was easy to find the opening-day newspaper advertisements for the A.S. Beck shoe store, but I’ve yet to determine the designer. Whoever it was, they did a swell job.

References

  1. Advertisement. Daily News (New York), September 18, 1936, p. 16. ↩︎