G.L. Norrman.Edgewood Avenue Grammar School. Inman Park, Atlanta (1892).
The Background
The following remarks by G.L. Norrman were included in a biographical sketch titled “An Educated Architect”, published in the December 17, 1892, edition of The Atlanta Journal.
Norrman’s remarks:
“I prefer the classic for libraries, school houses, courthouses and all buildings of an educational character, as most proper. For depots and hotels any style will do, but I prefer the Romanesque for depots and the renaissance for hotels and homes as being more homelike and less business like in appearance. Churches I like Romanesque because the growth of the church and that style of architecture are so closely identified.
“The so-called ‘colonial style’ of the old southern mansions is renaissance so far as the builders were able to carry that style in those olden days, and it has recently come again into popular favor because of the sentiment that clings about those honored halls.”1
References
“An Educated Architect.” The Atlanta Journal, December 17, 1892, p. 9. ↩︎
Studio Gang with Goode Van Slyke Architecture.Spelman College Center for Innovation & the Arts (2025). Atlanta.
There’s little architecture of merit in Atlanta: the city’s leaders have long despised passion and imagination, their minds too addled by the pursuit of power, oppression, and the illusion of status to spark creative inclination.
Instead, Atlanta consistently copies the architectural designs of better cities, usually a decade or more after the fact, inevitably making cheap, watered-down imitations drawn by second-rate firms.
Thus, it’s a genuine surprise when the city actually produces a building that warrants a second look, but here’s one: the new Center for Innovation & the Arts at Spelman College.
West facade of Spelman College Center for Innovation & the Arts, Atlanta
Spelman is a historically Black college for women, and the project was fittingly designed by Studio Gang of Chicago—founded by Jeanne Gang—with Goode Van Slyke Architecture—a Black-owned firm based in Atlanta—as associate architect.
Like all feeble and flimsy constructs of man, architecture is gasping its last self-important breaths, and it’s becoming increasingly difficult for designers to disguise that their job is, at its essence, to make decorative boxes for people to cower and shit in.
Those who can pull off the ruse with ingenuity and style, however, deserve recognition, and the designers of this project have done a fine job. Look beneath the building’s exoskeleton, and you’ll find a fairly standard, four-story, 84,000-square-foot box.
What gives the building panache are the metal sunshades and screens on its upper floors, which the Studio Gang site describes as “tuned to the angles of the sun”. OK, sure.
Southwest corner of Spelman College Center for Innovation & the Arts, Atlanta
With two recessed porches on the north and south sides and an open space atop the southwest corner, the building gives the faint impression of floating in the sky. It’s particularly stunning at dusk when the falling light deepens the orange and brown palette.
Studio Gang has made more interesting and, well, innovative buildings elsewhere, but for Atlanta, this is about as wild and daring an architectural design as you’ll find.
Gallery
Looking at Spelman College Center for Innovation & the Arts from the northwestWindows and a balcony on the north facade of Spelman College Center for Innovation & the Arts, AtlantaSunshades on the southwest corner of Spelman College Center for Innovation & the Arts, AtlantaWindows and sunshades on the north facade of Spelman College Center for Innovation & the Arts, AtlantaWindows and sunshades on the west facade of Spelman College Center for Innovation & the Arts, AtlantaLooking at a balcony on the southwest corner of Spelman College Center for Innovation & the Arts, AtlantaSunshades and windows on the southwest corner of Spelman College Center for Innovation & the Arts, AtlantaLooking at the northwest corner of Spelman College Center for Innovation & the Arts, AtlantaLooking toward the north entrance of Spelman College Center for Innovation & the Arts, Atlanta
Smallwood Reynolds Stewart Stewart & Associates.Atrium of the Georgian Terrace Hotel Expansion (1991). Midtown, Atlanta.12
Atlanta’s overall architectural quality is among the worst of any major U.S. city, and you will never find a harsher critic than I of its subpar built environment.
May it never be said, though, that I do not praise the few works in the city that are actually worthy of admiration. Here’s one: the 1991 expansion of the Georgian Terrace Hotel, designed by Smallwood Reynolds Stewart Stewart & Associates of Atlanta.
The 20-story tower was attached to the original 1911 structure—the first of dozens of luxury hotels in the eastern United States designed by W.L. Stoddart of New York,345 who had deep ties to Atlanta,678 and designed several other buildings in the city, notably the Winecoff Hotel,910 site of the deadliest hotel fire in United States history.
W.L. Stoddart. South facade of the Georgian Terrace Hotel (1911), Atlanta.
Efficient and prolific, Stoddart became a wealthy man from his many projects, although his legacy is all but forgotten today. I would argue that’s because he spent the bulk of his career sacrificing his creative talent—and there is ample evidence that he had actual talent—by lazily repeating the same designs, which became increasingly flavorless and banal.
Compare Stoddart’s Poinsett Hotel in Greenville, South Carolina;11 the Francis Marion Hotel in Charleston, South Carolina;12 or the Hotel Savannah in Savannah, Georgia:13 the 3 buildings are nearly identical in appearance and plan.
Thomas Wolfe was scathingly accurate in his assessment of Stoddart’s Battery Park Hotel in Asheville, North Carolina: “It was being stamped out of the same mold, as if by some gigantic biscuit-cutter of hotels that had produced a thousand others like it all over the country.”14
After decades of neglect, the Georgian Terrace was abandoned in the 1980s and taken over by squatters, further damaged by a series of fires.1516 Spared from inevitable demolition, the structure was initially renovated into luxury apartments,171819 with Smallwood’s soaring glass-and-steel atrium, seen here, ingeniously connecting Stoddart’s hotel building with the modern addition.
Looking at the Georgian Terrace Hotel Expansion from the west
Considered radical at the time, the design met with some local opposition2021(isn’t that always the case?), but in the years since, the expanded Georgian Terrace—once again a hotel—has become an integral part of Midtown Atlanta, and is something rare for the city: a beautiful and unique space that preserves history.
Gallery
Looking up at the atrium of the Georgian Terrace Hotel Expansion, AtlantaExposed exterior wall of the original Georgian Terrace Hotel in theatrium of the Georgian Terrace Hotel Expansion, AtlantaLobby entrance in the Georgian Terrace Hotel Expansion, AtlantaFirst-floor lobby in the Georgian Terrace Hotel Expansion, AtlantaFirst-floor lobby in the Georgian Terrace Hotel Expansion, AtlantaStairwell in the lobby of the Georgian Terrace Hotel Expansion, AtlantaGround-floor lobby in the Georgian Terrace Hotel Expansion, AtlantaConference center in the Georgian Terrace Hotel Expansion, Atlanta
References
Patureau, Alan. “Landmark Gets New Lease On Life”. The Atlanta Journal and Constitution, December 9, 1989, p. A-1. ↩︎
Patureau, Alan. “A restored Georgian Terrace will shine again in city’s skyline”. The Atlanta Constitution, May 22, 1991, p. D1. ↩︎
“$500,000 Hotel On Mims Corner”. The Atlanta Constitution, February 16, 1910, p. 5. ↩︎
“New York Architect Is In The City”. The Atlanta Journal, August 13, 1910, p. 3. ↩︎
“Atlanta’s New Hotel.” The Atlanta Constitution, October 4, 1911, p. 4. ↩︎
“City Notes.” The Atlanta Constitution, March 26, 1892, p. 5. ↩︎
“Bird’s-Eye View Of The Cotton States And International Exposition – Atlanta, Georgia, V.S.A.”, The Atlanta Constitution, November 4, 1894, p. 14. ↩︎
“Miss Elizabeth Powell To Wed Mr. W.L. Stoddard”. The Atlanta Journal, February 19, 1898, p. 7. ↩︎
“Peachtree Hotel To Cost $500,000”. The Atlanta Constitution, June 26, 1912, p. 3. ↩︎
“15-Story Hotel To Grace Peachtree; Will Cost $600,000”. The Atlanta Journal, October 20, 1912, p. 1. ↩︎
“Cleveland Firm To Get It At $925,000 And Structure Will Soon Be Fine Reality”. The Greenville News (Greenville, South Carolina), May 30, 1924, p. 2. ↩︎
“Twelve-Story Structure For City Is Planned”. The Greenville News (Greenville, South Carolina), August 3, 1922, p. 1. ↩︎
Cordell, Actor. “Georgian Terrace, Imperial: old landmarks, new breed of ‘guests’”. The Atlanta Journal–Constitution, September 3, 1987, Intown Extra, p. 10D. ↩︎
White, Gayle. “Georgian Terrace Hotel Is Damaged by Fire”. The Atlanta Journal and Constitution, October 26, 1988, p. 5C. ↩︎
Patureau, Alan. “A restored Georgian Terrace will shine again in city’s skyline”. The Atlanta Constitution, May 22, 1991, p. D1. ↩︎
Cordell, Actor. “Georgian Terrace, in new clothes, makes bow”. The Atlanta Constitution, October 17, 1991, Intown Extra, p. D7. ↩︎
Royston, Deborah. “Grand Comeback”. The Atlanta Journal, October 17, 1991, p. E1. ↩︎
Fox, Catherine. “The Art of Adding On”. The Atlanta Journal and Constitution, June 24, 1990, p. E-1. ↩︎
Fox, Catherine. “With Preservation Ordinance in place, it’s a whole new ballgame for UDC”. The Atlanta Journal and Constitution, June 24, 1990, p. N-2. ↩︎
“The soul inspires art, and then art transforms and elevates matter to the ideal height of heavenly beauty.” – G.L. Norrman1
G.L. Norrman. Windsor Hotel (1892). Americus, Georgia.
Gottfried Leonard Norrman (1848-1909)—known professionally as G.L. Norrman—was a leading architect of Atlanta and the Southeastern United States in the late 19th and early 20th centuries, and unquestionably the finest Southern designer of his era.
Born in Voxtorp, Sweden, in 1848, Norrman (pictured here2) emigrated to the United States in 1874 and first established his practice in the Upcountry of South Carolina, starting in Greenville in 1876 before moving to Spartanburg in 1878, where he became a U.S. citizen.
In May 1881, Norrman moved his business to Atlanta and was based there for the remainder of his life. A prominent and controversial fixture of the city’s social scene, Norrman shocked Atlantans and spurred national headlines when he died by suicide in November 1909 at the age of 61.
In his 33-year career, Norrman completed over 300 buildings across 5 Southeastern states—Georgia, South Carolina, North Carolina, Florida, and Alabama—with the bulk of his work consisting of grand public structures and elegant residences in Atlanta, most of which were demolished in the 20th century.
He also worked extensively in small towns across the region, as well as in cities such as Savannah, Georgia; Jacksonville, Florida; and Charleston, South Carolina.
Norrman closely followed the work of prominent Northern architects such as H.H. Richardson, McKim, Mead & White, and Louis Sullivan, and worked in step with the era’s emerging design trends, introducing the Colonial Revival and Classical Revival styles to the Southeast, among other notable contributions.
Pictured here: G.L. Norrman. Citizens Bank (1896). Savannah, Georgia.
I was introduced to Norrman’s work as a child growing up in Americus, Georgia, where 7 of his works remain, including the landmark Windsor Hotel (1892, pictured above), which I consider his masterwork.
Seamlessly blending the Romanesque style with Moorish, Queen Anne, and Palladian elements, the Windsor is the finest example of Norrman’s skillful ability to create eclectic designs that were striking, harmonious, and awe-inspiring.
Of the more than 400 projects designed by Norrman, at least 64 still exist in some form; I have mapped and listed them below.
Extant Works by G.L. Norrman
Projects listed by date of construction.
G.L. Norrman. Edward C. Peters Residence, “Ivy Hall” (1883). Atlanta.
Springwood Cemetery, designed in 1876 – Greenville, South Carolina [Map]
Charles Lanneau Residence, completed 1877 – 417 Belmont Avenue, Greenville, South Carolina [Map]
Stone Hall, completed 1882 – Morris Brown College, Atlanta University Center [Map]
Edward C. Peters Residence, “Ivy Hall”, completed 1883 – 179 Ponce de Leon Avenue NE, Midtown, Atlanta [Map] [Video: Visit Ivy Hall with Paula Wallace]
Christ Church, built 1886 – 305 East Central Avenue, Valdosta, Georgia [Map]
All Saints Church (altered), built 1886 – 530 Greenwood Street, Barnesville, Georgia [Map]
G.L. Norrman. W.W. Duncan Residence (1886). Spartanburg, South Carolina.
College Inn (altered), completed 1892 – 2 Epworth Dorm Lane, Duke University, Durham, North Carolina [Map]
Edgewood Avenue Grammar School, completed 1892 – 729 Edgewood Avenue NE, Inman Park, Atlanta [Map]
John W. Wheatley Residence, expansion and renovation (attributed) of home built circa 1860, completed 1892 – 128 Georgia Highway 49 North, Americus, Georgia [Map]
John T. Taylor Residence(attributed), completed 1892 – 603 South Lee Street, Americus, Georgia [Map]
George W. Williams Residence, Jr. expansion and renovation(attributed) of home built circa 1770, completed 1892 – 15 Meeting Street, Charleston, South Carolina [Map]
Fannie Lou Cozart Residence renovation and expansion of home built circa 1825, completed 1893 – 211 East Court Street, Washington, Georgia [Map]
G.L. Norrman. J.C. Simonds Residence (1893). Charleston, South Carolina.
J.C. Simonds Residence, renovation and expansion of home originally built in 1856, completed 1893 – 29 East Battery Street, Charleston, South Carolina [Map] [Related Video:29 E Battery Porcher-Simons house Charleston]
W.B. Chisolm Residence, expansion and renovation(attributed) of home built circa 1816, renovation circa 1893 – 68 Meeting Street, Charleston, South Carolina [Map]
Piedmont Driving Club renovation and expansion(altered), originally designed by Norrman in 1887, built from a home constructed in 1868; partially destroyed by fire on January 11, 1906; rebuilt and expanded to Norrman’s design from 1906-07 – 1215 Piedmont Avenue NE, Atlanta [Map]